SOS for Business Featured in PCMagazine’s Disaster Preparedness Series

September 12, 2012 is a go-to source for business and residential online backup information. As such, their writer, Samara Lynn has been hard at work at a disaster preparedness series for business. We’re very excited that she’s chosen to feature SOS for Business!

SOS for Business is renowned for its use of geographically separated data centers (in the US, UK, Canada, Australia, and South Africa). PCMagazine makes note of this feature, as well as our military-grade encryption in their article “Disaster Preparedness: Executing the Plan”.

For businesses with highly-sensitive data, some backup providers can address any data security concerns. SOS for Business provides military grade encryption. The company uses a three-tiered approach when it comes to securing backups: data is encrypted locally on the computer before being transferred over an encrypted connection and finally copied to the SOS cloud where the file is kept, encrypted, in multiple, geographically-separated data centers. So your business data is getting a double-layer of redundancy. SOS offers an additional security option, UltraSafe, encrypts data with a private key that only the account-holder has access to, even the team at SOS can’t access the data.

There are some very exciting changes in the works to SOS for Business. Stay tuned, what’s already good about this software is about to become great!

Interested in trying out SOS for Business? Start your free 175GB, 14 day trial today!

Server Backup Online : Take a Recorded Tour of SOS ServerSave

March 1, 2012

If you have a business, you don’t have time to worry about backup. But even worse, you wouldn’t have time to deal with recovering data if you ever lost it! You probably have at least two servers and dozens of laptops – you have a lot of data to secure. Fortunately, SOS ServerSave gives you a uniquely simple backup solution to protect all of that valuable business data in the cloud. You may have checked out our website a time or two, but aren’t sure this solution is complete enough for you. Worry not! Just take a look at our most recent live webinar to learn more about SOS ServerSave.

View the SOS ServerSave webinar here.

SOS ServerSave is a complete and affordable online backup solution for businesses. With SOS ServerSave, you can perform bare metal backups and send them to the cloud. Backup all of these important devices:

– Exchange servers

– SQL and SharePoint servers

– Windows servers

– Fileservers

– Laptop fleets

– Workstations

Better yet…once you sign up for an SOS Online Backup account, you’ll have free access to our native Android and iPhone apps!

How to Back up Small Business data for free? SOS Online Backup for Business Version 5 : Offers 175GB Free Trial

February 17, 2012

SOS Online Backup is happy to announce the arrival of the SOS Online Backup Version 5 for Business software. Back in November 2011, SOS Online Backup won the PC Magazine Editor’s Choice award for the fourth time, as a result of the ease of use and security of the Version 5 platform.

Click here to purchase SOS Online Backup Version 5 for Business, or take a look at the features.

175GB Free Trial of SOS Online Backup Version 5 for Business

In addition to releasing this award-winning online backup software for business, SOS is now offering a 175GB 14 day free trial for business online backup. This huge, and free, online backup trial offers enough secure online backup to secure data from your entire business. SOS Online Backup Version 5 for Business offers backup for unlimited PCs – making it an ideal tool for laptop fleet backup and backup of all your business’ workstations.

Click here to download this 175GB online backup trial and backup your entire business.

Get 5GB or 15GB of secure online backup with Android apps from SOS

We’ve had a pretty exciting week at SOS. On top of announcing SOS Online Backup Version 5 for Business, we’re also offering two Android applications. Click here to check them out!

FBI and DHS Recommend Data Backup to Lessen Risk of Cyber Attacks : Data Backup & Recovery Plan 2012

January 22, 2012

Have you ever wondered how easy it is for criminals to access your files on your PC? Unfortunately, it’s very easy. It goes without saying that your data is very valuable to you. All kinds of sensitive information is stored on your computer: financial data, taxes, photos, and even items like music that you’ve paid for. If you own a business with several computers in use, you’re probably keeping valuable customer data as well as proprietary company data on those PCs. All of this data, if not properly backed up, is vulnerable to erasure or theft at any time.

The FBI and Department of Homeland Security recently released a report on cyber attacks. This report provided several recommendations on mitigating the risk of cyber attacks on individuals and businesses, which mainly employ the tactic of backing up data and protecting it safely off site, where it cannot be tampered with or accessed.

The FBI and the Department of Homeland Security (DHS) encourage businesses and individuals to use mitigation strategies and best practices like:

  • Implement a data back-up and recovery plan to maintain copies of sensitive or proprietary data in a separate and secure location. Backup copies of sensitive data should not be readily accessible from local networks.
  • Regularly mirror and maintain an image of critical system files.
  • Encrypt and secure sensitive information.
  • Use strong passwords, implement a schedule for changing passwords frequently, and do not reuse passwords for multiple accounts.
  • Enable network monitoring and logging where feasible.
  • Be aware of social engineering tactics aimed at obtaining sensitive information.
  • Securely eliminate sensitive files and data from hard drives when no longer needed or required.
As a business or an individual, keep in mind that laptops are particularly vulnerable to theft. They are mobile, lightweight, and contain precious data. By scheduling backups regularly, you’ll always be able to recover data to a new machine or laptop quickly and easily.
The report was originally posted on US-CERT on January 19th, 2012.

Cloud Backup Review 2012 : Four Myths About Backing up Business in the Cloud

January 20, 2012

Many business owners have already adopted the cloud for a variety of reasons. The four most common reasons, and benefits of online backup, being:

1.  Need for compliance

2. Inability to maintain an on-site data center

3. Ease of use and implementation

4. Comfort with the level of security provided.

However, some businesses out there (as many as 69% of them, according to IDC) are considering moving their data backup to the cloud, but haven’t done so yet. Some may be avoiding it, because of some cloud backup myths.

Despite all the good reasons for backing up business data online, there are four major myths that still keep businesses from adopting online backup quickly.

Today, January 20th, InfoWorld’s David Linthicum published the article 4 cloud myths that won’t go away. The article includes four very telling anecdotes about why business may avoid online backup and why these reasons are due to go to the way of the do-do.

Myth #1: If I use public clouds, I give up security.

This one is tossed at me about once a day, and I’ve addressed it in this blog many times. The fact is, when you use public clouds, you do not necessarily put data and processes at a security risk. The degree of risk comes down to your planning and the use of the right technologies — just as it does in an on-premises deployment.

Myth #2: Cloud computing will put my job at risk.

Chances are, if you’re worried about the use of some technology taking your job, you’re already at risk. In reality, cloud computing won’t displace many jobs in enterprise IT, but IT roles and responsibilities will change over time.

Myth #3: Cloud computing is an all-or-nothing proposition.

Not really. You can move to cloud-based systems, such as storage and compute services, as needed, both intersystem and intrasystem. Moreover, you can move in a fine-grained manner, shifting only certain system components, such as user interface processing or storage, and leaving the remainder on premises. You do have to consider the co-location of data for data-process-intensive system components.

Myth #4: Cloud computing requires a complete replacement of the enterprise network.

This is true only if your existing network is awful and needs replacement anyway or if you plan to keep most of the data in the cloud, with the data processing occurring within the firewall (a bad architectural call). Other than that, bandwidth is typically not an issue. However, bandwidth does need to be considered and monitored, as it is a core component to the overall business systems that use cloud platforms.

Click here to view the original article at

Backing up your business can save you millions of dollars in the long run. Avoiding a cloud backup solution for even your most basic business data, contained on workstations and laptops, your business is at risk. You may be at legal risk by not complying with government regulations, you may be at risk of losing customer information, or simply at risk of losing competitive advantages if important business information is lost. Disaster is surprisingly common. Make it a business practice to backup your data.

Business Owners : Audit Your Backups – What is your Data Backup Strategy for 2012?

January 3, 2012

You’re a smart business person and you know the value of backup.  You may even already be using an online backup service, because you understand the value of not only having a backup, but having it stored offsite.  The question for today is:

How Current is Your Strategy?

When you initially designed your backup strategy, you were probably asked to identify the important data that needed to be protected.  User directories, data folders for accounting software, email databases and the like.  What’s changed since then?  How have your users changed, what are their habits?

Application Data Backup

If you’ve upgraded any of your software, such as accounting or even email systems, it’s possible that the data is now being stored in another location.  The backup software, as smart as it is, isn’t aware that the most current financials are now being stored at c:\accounting 2011\data instead of c:\accounting 2010\data.  Go through your list of directories being backed up and review them on the network.  If you find a directory being backed up that hasn’t had new files for six months, make sure there’s not something you are missing.

Operating System Upgrades

If you’ve moved from Windows XP to Windows 7 like a lot of other users, your data is no longer being stored in the same location.  What used to be stored in ‘My Documents’ is now being stored under ‘Documents’.  Some backup software will be able to tell the difference while others will fail because the old target folder no longer exists.

Users Being Users

Are your users still following the same model?  As many times as you say ‘please store your files in this folder’, people change their habits.  The last thing you want is one of your high-end users losing data, even if it’s because they’re saving to the wrong location.

All in all, if you haven’t reviewed your backups recently, now is the time to do it.  Make sure what you are backing up is still needed, and no new critical data is being missed because it has either changed location or is functioning differently.  Start from scratch by identifying what needs to be backed up again, then go to your backup software and ensure the job is being done correctly.  This is something that needs to be done on a regular basis, so consider scheduling an audit of your backups regularly.  Data security requires good habits and accountability.

New prices available today at : Cloud Backup Pricing Plan for Home & Business

December 13, 2011

We’re excited to announce that we’ve added new prices for business cloud backup and home cloud backup!

Available today, purchase 175 GB of business cloud backup for $299.99  – for unlimited PCs. The possibilities are endless when you’re backing up unlimited PCs. Backup an unlimited number of fileservers, an entire laptop fleet, or PCs in multiple offices with one account. If you happen to backup more than your 175 GB, you can always chat with a SOS representative and upgrade your account.

Click  here to learn more about SOS for Business features, such as HIPAA and SSAE 16 compliance.

We have a new home backup account size as well – backup 150 GB on 5 PCs for $199! Backup your home photos, vacation videos, important tax documents, and anything else you want to keep safe off site.

All SOS Online Backup accounts are protected with military-grade, three-tiered encryption – first locally, then in transit, and “at rest” in the data center. All accounts are also equipped with mobile management. Access and share your documents anywhere, any time!

77% of Businesses Lost Data in 2010 – How to Prevent Data Loss?

December 4, 2011

That’s a big number.

As a customer of some businesses and an owner of a business, it may give you a great shock to find out that 52% of this information was customer information. As employees start using multiple devices that are not monitored by the company’s IT department for work (iPhones, iPads, Androids), this data is exposed to harm more often than ever before.

Customer information was the most common type of data to be compromised in UK businesses

Three-quarters (75%) of UK organisations experienced data loss in 2010, a little lower than the global average of 77%, according to a survey conducted by Check Point and Ponemon Institute.

The survey ‘Understanding Security Complexity in 21st Century IT Environments’ revealed that customer information was the most common type of data to be compromised in UK businesses at 52%. Intellectual property (36%), employee information (36%) and consumer information (35%) were the other top stolen data.

In addition, with the adoption of Web 2.0 apps and more mobile devices connecting to the network, organisations are challenged with enforcing better data security and IT Governance, Risk and Compliance (GRC) requirements.

450 IT managers were surveyed. The majority of them believed that their employees had little understanding of data security, but they had been unable to control automatic backups for their employees.

According to the survey of approximately 450 IT security administrators in the UK, the primary cause for data loss was from lost or stolen equipment, cited by 35% of the UK respondents.

Network attacks accounted for a quarter, followed by Web 2.0 and file-sharing applications (22%), and unencrypted USB or media storage devices (19%).

The survey showed that more than half (53%) of UK respondents believe their employees have little or no awareness about data security, compliance and policies, with only 19% reporting high awareness of these issues – the third lowest of the five countries surveyed (UK, USA, France, Japan, Australia).

Check Point Software Technologies network security products vice-president Oded Gonda said data security and compliance are often at the top of the CISO’s list.

“However, if you look at the drivers for data loss, the majority of incidents are unintentional,” Gonda said.

“In order to move data loss from detection to prevention, businesses should consider integrating more user awareness and establish the appropriate processes to gain more visibility and control of information assets.”

Read the entire article at CBR Online.

Business data does not need to be this vulnerable. Cloud backup is secure and cost efficient and can be set up to run automatically and continuously.  Don’t let laptop fleets, workstations, and mobile devices remain vulnerable. Get a competitive advantage and institute a complete, encrypted cloud backup program.

In 2012, Move Your Business Backup to the Cloud : Secure your Business Data Now!

December 1, 2011

Today’s entry is for business owners.  I’m going to remind you again at the first of the new year, but let’s get a jump start on those resolutions.  If you don’t make resolutions for your business like you would for yourself, it’s high time to consider it.  Here are a pair of resolutions I think you should consider, for the future of your business:

Move to the Cloud

You’ve heard the buzzword.  What does it mean?  Cloud services basically offload your storage and processing power to servers located offsite and are accessible via the internet.  For you, it means lower cost of equipment as workstations don’t have to have nearly as much horsepower.  Lower to mid-range desktops do just fine with cloud-based applications and services.  This isn’t going away.  Look to see more and more products you use on your desktop to no longer be sold as stand-alone software.  Some cloud services that are available now:

  • Hosted Email – Even for corporate Exchange environments
  • Accounting Software – Online versions of some of the biggest names in accounting are available in cloud service form.
  • Productivity Software – Even MS Office has become a cloud product.  The flat monthly fees mean you don’t have to buy a new version of Office again.

Backup, Backup, Backup

One more time.  Backup.  Can I say it too many times?  Ask yourself these two questions before you skim over this section again.

  • Is everything being backed up?
  • How long has it been since a restore has been tested?

If you’re not 100% in the know of both of these answers, the answers probably aren’t what you would want them to be.  Data loss is one of the killers of businesses.  I have had the unfortunate experience of witnessing two of these cases over my years as a consultant.  Critical data was lost and the company was unable to recover.  Trust me, it’s a reality.

The quickest and easiest entry point into a good backup is by using an online backup service.  Not only are your files backed up automatically, they are securely stored in a remote location, protecting your business from larger-scale disasters such as fire, flooding and theft.

So start planning your resolutions now, or jump right in and make them happen.  At the very least, make yourself aware of what is available and more importantly, make yourself aware of the consequences if you don’t take action.  In today’s modern world, the last reason businesses should fail is data loss.

— The Backup Master

Key Man Online Backup : Evaluate your Data Backup Plan

November 25, 2011

Most businesses have some sort of remote users.  Whether they are travelling salesmen, users from satellite offices in another state, or just the small business owner working from home, these users generate the important documents and data that make businesses thrive.

How are these remote documents protected?

Traditionally, a user stores his or her documents in the ‘My Documents’ folder on a system.  This user-specific folder is located on the local hard drive, be it on a laptop or a desktop.  In traditional business networks, this folder is redirected or synchronized to a hard drive on the server when the machine logs into the network.  Files worked on at home are then stored on the network, to be backed up with the normal process.  If the laptop is lost or stolen, only the files that have successfully completed this synchronization process are protected and recoverable.

Unfortunately, some businesses are more tolerant of data loss than others.  Imagine the presentation the salesperson worked on at the hotel the night before the meeting disappearing along with the laptop.  Since the files weren’t synchronized, the presentation is lost.

Online Protection – All the Time

Though most of my customer use online backup to protect their servers only, lately I’ve been identifying a need that is piquing my customer’s interest.  Just like small business may purchase ‘key man’ insurance, I’ve been presenting the concept of ‘key man’ online backup.

While not every machine in a network needs to be backed up individually, there are certain key players that may need more protection.  These remote users are the most common.  By backing up these machines individually, a business can prevent the coverage gap that occurs during the normal synchronization and backup process.  By protecting these files during this critical juncture, businesses can be sure that important data will always be available.  Even with a stolen laptop, their presentation can be downloaded to another machine, allowing the show to go on.

So who in your organization are these key players?  Whether you are the CIO or Network Administrator, identifying these key players is critical.  I’ll list some of the key players I’ve identified over the years.

Key Players

  • Remote Sales Force – Tweaks to presentations and marketing material need to be made on the fly.  Make sure the changes are protected on the fly as well.
  • Network Administrators – These professionals are constantly monitoring your network, documenting and gathering important data about your network health.
  • Executives – Look, I’ve been a network admin.  The last thing you want to do is tell the boss that his document didn’t synchronize.
  • Accountants – Sometimes the best time to balance the books is at home.  Don’t let a full night’s work go to waste.

Identify the key players in your business when you evaluate your network backup plan.  Decide your tolerable level of loss and make sure those machines that need to be protected are protected.  As always, simply identify what material is going unprotected and for how long.  After that, the decisions are easy.

 — The Backup Master

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