Software Reseller Program from SOS : Take a Tour of the SOS 360 Degree Partner with CEO and Founder, Ken Shaw

March 20, 2012

On March 15th, SOS Online Backup CEO, Ken Shaw, took a group of IT business owners through the SOS 360 Degree Partner Program. This webinar included an overview of the online backup reseller program, SOS software, features, and an ongoing Q&A session. You can view a recording of this webinar by clicking the link below.

Click here to view Ken’s webinar.

If you own and operate an IT services business, you may already offer online backup and disaster recovery solutions to your clients. Start investigating this broad horizon of opportunity for your technology services business. Ken’s webinar is a great place to start learning about online backup, reseller programs, and what to look for in an online backup solution.

The SOS 360 Degree Partner Program is a complete business in a box solution for managed service providers, or business owners looking to get into the MSP space. SOS offers re-branded software, sales and marketing materials, live training webinars, merchant account integration, a customized website template, and more.

Learn more about the SOS 360 Degree Partner Program on our website. Click here.


Cloud Storage Reviews: The Cloud is Here to Stay – Wired.com

March 14, 2012

Wired.com published a fascinating and very revealing article about the use of cloud services in business. At SOS, we love statistics, and this article is chock full of them. Check out some of these insightful statistics about cloud backup in business, brought to you by Wired.com:

1. 70 percent of businesses are either using or investigating cloud computing solutions.

2. In 2011, two-thirds of companies surveyed were planning or had already deployed cloud-based technologies.

3. 30% of small and mid-size businesses (SMBs) used cloud software in 2011.

4. Worldwide IT spending on cloud computing has increased more than 25 percent from 2008 to 2012.

5. 48 percent of U.S. government agencies moved at least one workflow to the cloud following the new requirement that federal agencies adopt a “cloud-first” policy.

For all those businesses that have readily adopted cloud computing and embraced it with open arms, there is a group of hold out SMBs that are resisting the move to the cloud. The article approaches another potent topic – arguments against cloud computing.

Argument 1: cloud computing is just another iteration of SaaS and ASP, which ultimately failed.

Wired counters this argument by observing that bandwidth of much cheaper these days, which was a major impediment to ASP and SaaS in the past.

Argument 2: Security and compliance are weaker in the cloud

Actually, it’s often stronger and better. Wired quotes a 2010 survey that showed 57 percent of respondents agreed that cloud computing actually improved their security.

Argument 3: Cloud computing is too expensive

SMBs often find cloud computing to be affordable and allow for the outsourcing of core competencies such as security and data center hosting. This brings them the benefits of this cloud-centric security knowledge, without the cost. A study cited by Wired notes that 74 percent of the respondents said that using the cloud reduced their infrastructure costs.

Are you considering backing your business up to the cloud? You can start a 175GB 14 day free trial with SOS Online Backup for Business right now. Check us out, see why SOS has won the PC Magazine Editor’s Choice award four times. Download the free 175GB trial here.

SOS also offers affordable server backup solutions (without a hardware purchase requirement!). Backup your entire business – from workstations to Exchange servers to SQL servers with SOS. Learn more about our total business backup solution, SOS ServerSave.


Partner Program : Start Your Backup Reseller Business…Fast

March 11, 2012

Many IT business owners are moving on from being break fix shops and beginning to sell online backup. Demand for online backup is going to boom in the next two years (download our handy 2012 market outlook for more information). Business owners ought to choose a solution that will get allow them to quickly implement cloud backup for their clients, rather than having to jump through hoops and pay thousands of dollars in start-up fees.

Starting to sell online backup with SOS is quick and easy. Even better, the solution online backup resellers receive is complete with software, a website template, marketing and sales materials. Just how easy is it to get started? From the time you sign up, it takes about three weeks to get going.

Step 1: Sign up and send us your logo and website template selection

Step 2: Send us a domain that you’d like to use

Step 3: Attend our live training webinars

Step 4: Receive your branded website and customize the content to your liking

Step 5: Start selling online backup!

IT department spending on cloud services going to jump from 1.3% of budgets to 3% of budgets by 2014. Don’t delay in adding online backup to your IT business offerings!


Small Business Online : SMBs are Powering Growth in Online Backup – Back up Data in Cloud

February 16, 2012

The cloud was once something that felt speculative. Businesses were, not long ago, unsure whether to trust this impenetrable and ubiquitous piece of technology in the sky. Based on new information from Parallels Inc. and IDC, it appears that this concern has vanished, and businesses around the world are embracing the power and security of online backup.

This is great news for all of us cloud service providers out there – and great news for businesses.

In 2011, IDC reported that 16% of businesses had already started using online backup. That same survey concluded that 69% of businesses intend to use online backup in their business and are researching it. An article published today by Maggie Holland at ITPro.co.uk adds color to this spike in demand for online backup by SMBs.

“There are 148 million small businesses out there waiting to be served. The challenge we all have is that it’s such a diverse market,” said Parallel’s CEO Birger Steen during his keynote speech at the event.

IDC has also reported that the cloud services industry is going to double in size between 2012 and 2014. Small to medium-sized businesses are a huge force behind this move.

SMBs with less than 20 employees are three times more likely to use a cloud than on-premise server. In fact, traditional systems administrators working for a small business are no longer going to be people who hug servers in back rooms,” he said.

“In Q4 last year, we had, for the first time, more instances of servers out of the SMB server room than in the SMB server room in the US. The change is happening already. The server has effectively been moved out of the server room.”

Hardware, software, and skills needed to operate online backup and recovery solutions within an organization and outside of an organization are going to be in high demand in the next few years and beyond. SOS strives to offer complete solutions for managed service providers and businesses. These solutions make transitioning to online backup easy, light in resources, and completely affordable.

Learn more about SOS ServerSave and the SOS 360 Degree Partner Program here.


2012 Market Outlook for IT Managed Service Providers : MSP Guide

January 26, 2012

Are you a managed service provider? Are you considering becoming one? 2012, 2013, and 2014 are going to be very exciting years for the online backup and cloud service industries. IDC estimates that the cloud service industry is worth $22 billion today. Better yet, the same research indicates that it will be worth twice that – around $50 billion – by 2014.

Download our free guide, authored by SOS Online Backup, that covers what MSPs can do in the next few years to take advantage of the coming boom in demand cloud services.

This white paper covers the following topics:

  • How do your clients think of cloud backup?
  • How many small to medium sized businesses and enterprises already have online backup?
  • What do I need to do to make my clients feel secure about online backup?
  • What do I need to offer to ensure I keep my online backup clients?
  • What can I do to get bigger businesses as online backup clients?

Click here to download this handy and informative guide for MSPs.


Kind Attention Cloud Backup Partners / Resellers / MSPs – Revenue from Cloud Services to Reach $55.5 Billion : IT World

January 18, 2012

Cloud backup is popular. There is no doubt about it. Many IT professionals out there are keenly aware of why the cloud backup is so popular.

  • Storage costs are becoming less and less expensive
  • Internet bandwidth and accessibility is improving
  • Understanding of cloud security is improving
  • Tape backup is similar in cost, or more expensive, and less advantageous
To illustrate this point, just look at the numbers put forth by IDC and ITworld.com.
Worldwide revenue from cloud services is expected to reach $55.5 billion in 2014, according to IDC. With a compound annual growth rate of 27.4%, the cloud is set for quite a trajectory.

Today, ITworld.com republished an article by CFOworld.com on the looming cloud backup decision for CFOs: is it more cost-effective to expand an internal data center? Or go to the cloud?

Depending on what your business needs are, the factors for making the decision vary widely. Though no one can discount the value of cloud backup and it’s capacity to decrease administrative costs, while being secure.

CFOs are at the apex when it comes to pulling interests of software-as-a-service, infrastructure-as-a-service, platform-as-a-service and other cloud strategies vs. maintaining servers, switches and storage under the organization’s roof….Manage too much in-house and you’ll strain your staff, infrastructure and budget.

As a managed service provider, or business owner, ask yourself about the benefits you can experience from cloud storage. Consider that it’s pretty handy to have your data center backed up as well.

View the entire ITworld.com article here.


The Laundry List – Why Online Backup? : Online Backup Solution for Business Productivity in 2012

January 12, 2012

Managed services are the key to keeping your customer happy as a reseller.  Let’s take the easiest service to provide and discuss some of the benefits, both obvious and less obvious as selling points when you approach your customers.

Online Backup Service

The quickest and easiest managed service to provide your customers is Online Backup Service.  You can lower a company’s backup Total Cost of Ownership (TCO) by moving their backups online.  Here is a laundry list of selling points I use to convince my clients of what I already know; online backup is the way to go.

Benefits of Online Backup

  • True Disaster-Proofing – Traditional backups are done onsite and are susceptible to the same disasters that require a backup in the first place.  A catastrophic event at the office such as fire or flood will wipe away backups along with the original data.  Cloud backup provides offsite storage as a first line of defense.
  • Cost Savings – Total Cost of Ownership of an online backup solution is generally lower.  Without the outlay of new backup media, software licensing and maintenance fees, the monthly charges for an online backup service remain a consistent and stable charge for the organization
  • Versioning – Most online backup providers offer different retention policies that allow you to keep multiple versions of your files.  With traditional backup methods, once a corrupted file has been backed up, the uncorrupted version may be gone forever.
  • Restore From Anywhere to Anywhere – With traditional backup, you have to be onsite to load the correct media, unless your company is large enough to have a library system.  With online backup, one file can be restored by the user, from any location in the world.
  • Lower Administrative Costs – Most traditional backups require some intervention by a user, whether it is swapping tapes or carrying media offsite in a rotation.  Intervention takes time and that adds an additional level of cost to the backup procedure.  By storing data offsite in the first place, these costs are eliminated.
  • Monitoring – Online backup is easily monitored.  As a reseller, you may choose to receive the notification emails and only work with your client when there are failures.  This opens another line of communication to the client and the client will benefit from the proactive nature of the monitoring.

Let’s start the new year off right with your customers by moving to a managed services model.  Will a little work, the next backup solution you install may carry your favorite brand name.  Yours.


%d bloggers like this: