Pricing and Pitching the Cloud: A Special Webinar Series in August for SOS Partners

August 1, 2012

During the month of August we’ll be hosting live webinars focused on helping our partners develop the best strategies for pricing, marketing and delivering online backup to their customers. We’ve also scheduled two webinars dedicated to those partners in Europe/Africa and Australia/New Zealand that will focus on regional concerns like bandwidth, data center locations and security policies.

If you’re a current partner don’t forget to join the private Facebook group.

Special August Webinar Series: “Pricing & Pitching the Cloud”

(go here for the full schedule)

During each webinar we’ll discuss industry growth, program features and end with a Q&A session (not to mention PRIZES).

The Right Price for the Right Customer: Selling Online Backup as an MSP
Thursday, August 2, 2012 at 11:00am PDT [RSVP]

Top 3 Online Backup Sales Pitches: Tips for MSPs
Thursday, August 9, 2012 at 11:00am PDT [RSVP]

Top 5 Security Features Your Online Backup Customers Want Now
Thursday, August 16, 2012 at 11:00am PDT [RSVP]

Selling Online Backup in Europe & South Africa: Tips for MSPs
Thursday, August 23, 2012 at 5:00pm CEST [RSVP]

Sell More Online Backup on the Web: Website Best-Practices for MSPs and IT Consultants
Thursday, August 23, 2012 at 11:00am PDT [RSVP]

Top 3 Competitive Features of Your New Online Backup Solution
Thursday, August 30, 2012 at 11:00am PDT [RSVP]

Selling Online Backup in Australia & New Zealand: Tips for MSPs
Friday, August 31, 2012 at 9:00am UTC [RSVP]

Hope you’ll be able to join us!

In the meantime, let’s connect on Facebook | Twitter | LinkedIn | Google+


Mac Client Now Available in the SOS Reseller Program

June 15, 2012

For all MSPs that have Mac-based clients with laptops and workstations: SOS is now offering  a Mac software client for SOS reseller partners. This software offers the same great features available with all SOS Online Backup endpoint protection software clients:

  • Unlimited file archiving
  • Unlimited versioning
  • Three-tiers of encryption
  • Mobile access
  • Unlimited device backup per license
  • Continuous data protection

For all Managed Service Providers serving businesses and offices using Mac products. This is your opportunity to join the most affordable and flexible online backup reseller program available. Take advantage of the same plans and prices available to all SOS Online Backup resellers.

We look forward to seeing you on board!


Data Backup Free Trial – SOS Online Backup Announces Version 5.2 : Faster, Simpler, Stronger

March 12, 2012

Today we’re excited to announce version 5.2 of the SOS Online Backup and SOS ServerSave backend upload agent. To put it succinctly, this new technology is faster, simpler, and stronger.

First, we’ll roll out this new technology to our SOS ServerSave users. Very soon, you’ll receive information about how to download the new executable, which will install right over your existing client.

Here are some major feature updates that you can look forward to. If you’ve been waiting to get started on SOS ServerSave – now’s the time!

SOS was fast before, now we’re even faster.

SOS ServerSave has been updated with version 5.2 of the backend upload agent. This new upload agent will increase your upload speeds nearly 2x. The following examples illustrate how much faster the new SOS ServerSave upload capabilities are:

  • A 15 GB file uploads 25% faster
  • A 200 GB file uploads 28% faster
  • On a 100,000 file set, it uploads 43% faster.

SOS software is designed to perform the fastest initial uploads. 

SOS ServerSave and SOS Online Backup now benefit from improved Intellicache functionality. This means that the software is able to cut down on network and disk usage.

SOS has never throttled your back ups, but now you can better maximize your connection speed with version 5.2. This new version of the upload agent actually adapts to the network connection quality that is being used, and improves upload speed. Additionally, if you happen to lose your internet connection during a backup, you’ll be able to resume the transfer at any time.

Speed is also a benefit of our improved compression and encryption performance, which does apply to bare metal images as well as standard files and folders. SOS software still encrypts data locally, in transit and at rest in the data center – but now we do it faster.

Enhanced Recovery Features

SOS Online Backup and SOS ServerSave’s recoveries will now be faster, and resumable. Recovery will no longer require temporary disk space.

New Centralized Management and Reporting

Pulse Centralized Management is getting a new role in SOS ServerSave. It is no longer necessary to install Pulse as a separate management agent, because it’s now included in Online Backup & Recovery Manager.  You’ll also be able to receive email reports with a list of the “top 20 errors”. We’ve also made detailed backup progress descriptions available.

Hey you – are you shopping around? 

If you are shopping around and considering SOS ServerSave for your business’ server backup solution, click here to request a free trial!

Or if you’d like to get into the nitty-gritty of what SOS ServerSave offers, click here to view our features grid.


Partner Program : Start Your Backup Reseller Business…Fast

March 11, 2012

Many IT business owners are moving on from being break fix shops and beginning to sell online backup. Demand for online backup is going to boom in the next two years (download our handy 2012 market outlook for more information). Business owners ought to choose a solution that will get allow them to quickly implement cloud backup for their clients, rather than having to jump through hoops and pay thousands of dollars in start-up fees.

Starting to sell online backup with SOS is quick and easy. Even better, the solution online backup resellers receive is complete with software, a website template, marketing and sales materials. Just how easy is it to get started? From the time you sign up, it takes about three weeks to get going.

Step 1: Sign up and send us your logo and website template selection

Step 2: Send us a domain that you’d like to use

Step 3: Attend our live training webinars

Step 4: Receive your branded website and customize the content to your liking

Step 5: Start selling online backup!

IT department spending on cloud services going to jump from 1.3% of budgets to 3% of budgets by 2014. Don’t delay in adding online backup to your IT business offerings!


Small Business Online : SMBs are Powering Growth in Online Backup – Back up Data in Cloud

February 16, 2012

The cloud was once something that felt speculative. Businesses were, not long ago, unsure whether to trust this impenetrable and ubiquitous piece of technology in the sky. Based on new information from Parallels Inc. and IDC, it appears that this concern has vanished, and businesses around the world are embracing the power and security of online backup.

This is great news for all of us cloud service providers out there – and great news for businesses.

In 2011, IDC reported that 16% of businesses had already started using online backup. That same survey concluded that 69% of businesses intend to use online backup in their business and are researching it. An article published today by Maggie Holland at ITPro.co.uk adds color to this spike in demand for online backup by SMBs.

“There are 148 million small businesses out there waiting to be served. The challenge we all have is that it’s such a diverse market,” said Parallel’s CEO Birger Steen during his keynote speech at the event.

IDC has also reported that the cloud services industry is going to double in size between 2012 and 2014. Small to medium-sized businesses are a huge force behind this move.

SMBs with less than 20 employees are three times more likely to use a cloud than on-premise server. In fact, traditional systems administrators working for a small business are no longer going to be people who hug servers in back rooms,” he said.

“In Q4 last year, we had, for the first time, more instances of servers out of the SMB server room than in the SMB server room in the US. The change is happening already. The server has effectively been moved out of the server room.”

Hardware, software, and skills needed to operate online backup and recovery solutions within an organization and outside of an organization are going to be in high demand in the next few years and beyond. SOS strives to offer complete solutions for managed service providers and businesses. These solutions make transitioning to online backup easy, light in resources, and completely affordable.

Learn more about SOS ServerSave and the SOS 360 Degree Partner Program here.


Cloud Backup for Business & Enterprise : Bringing the Cloud Down to Earth for SMBs

February 2, 2012

Today, eMazzanti Technologies, an IT support and computer consulting firm, published an article detailing the big-picture advantages that online backup offers businesses. The article, titled, “Look to the cloud to save money and build business” highlights five different areas that online backup helps businesses grow and progress.

1. Use the cloud to focus on your core strengths

While large enterprises typically adopt the private cloud model, midsize businesses generally find the public cloud more attractive. That’s because midsize companies find tremendous value in focusing on their core services and reducing or re-focusing IT operations. “If you’re a law firm, if you’re a school district,” notes Telford, “for every IT person, that’s one less teacher you can employ or one less lawyer or paralegal you can employ.”

2. Reduce labor costs

When a company uses a public cloud, IT functions move to a provider. With a private cloud, the IT functions that remain in-house increase their efficiency—because management is more efficient in a virtualized environment.

3. Faster time to value

Instead of the weeks or months that purchasing and installation typically require, equipment in the cloud can be ready within hours. Notes Telford, “Rapid provisioning and also being able to be highly elastic—to have lots of processing power for a short period of time—are two ways that you get time to value.”

4. Simplified capital expenses

Cloud computing also can simplify business processes. “The way companies do their accounting,” says Telford, “they have to carve out so much for capital expense, and the way capital is depreciated on the books can be a headache for medium-sized businesses.” Fewer purchases, however, mean not only less money going in and out, they mean less inventory. “That may make it easier for a lot of medium-sized businesses to manage their books.”

5. Lower real estate and energy costs

A public cloud removes large portions of the data center altogether. And both cut the use of energy. “If you have lots of servers spread out across the data center,” says Telford, “they’re taking up space. They’re throwing out heat. If you consolidate those and move those applications to virtualized images that are dynamically provisioned you can cut down drastically on the space required, and you can optimize the way you do cooling in your data center.”

At SOS, we offer cloud solutions for consumers as well as businesses. To date, over 500,000 people across the world have experienced the convenience, affordability, and simplicity of SOS Online Backup. We truly believe that online backup is for everyone. The five benefits outlined above are just a few examples of the ways in which online backup is an investment that quickly pays off.

To read the full article by eMazzanti Technologies, please click here.


2012 Market Outlook for IT Managed Service Providers : MSP Guide

January 26, 2012

Are you a managed service provider? Are you considering becoming one? 2012, 2013, and 2014 are going to be very exciting years for the online backup and cloud service industries. IDC estimates that the cloud service industry is worth $22 billion today. Better yet, the same research indicates that it will be worth twice that – around $50 billion – by 2014.

Download our free guide, authored by SOS Online Backup, that covers what MSPs can do in the next few years to take advantage of the coming boom in demand cloud services.

This white paper covers the following topics:

  • How do your clients think of cloud backup?
  • How many small to medium sized businesses and enterprises already have online backup?
  • What do I need to do to make my clients feel secure about online backup?
  • What do I need to offer to ensure I keep my online backup clients?
  • What can I do to get bigger businesses as online backup clients?

Click here to download this handy and informative guide for MSPs.


Kind Attention Cloud Backup Partners / Resellers / MSPs – Revenue from Cloud Services to Reach $55.5 Billion : IT World

January 18, 2012

Cloud backup is popular. There is no doubt about it. Many IT professionals out there are keenly aware of why the cloud backup is so popular.

  • Storage costs are becoming less and less expensive
  • Internet bandwidth and accessibility is improving
  • Understanding of cloud security is improving
  • Tape backup is similar in cost, or more expensive, and less advantageous
To illustrate this point, just look at the numbers put forth by IDC and ITworld.com.
Worldwide revenue from cloud services is expected to reach $55.5 billion in 2014, according to IDC. With a compound annual growth rate of 27.4%, the cloud is set for quite a trajectory.

Today, ITworld.com republished an article by CFOworld.com on the looming cloud backup decision for CFOs: is it more cost-effective to expand an internal data center? Or go to the cloud?

Depending on what your business needs are, the factors for making the decision vary widely. Though no one can discount the value of cloud backup and it’s capacity to decrease administrative costs, while being secure.

CFOs are at the apex when it comes to pulling interests of software-as-a-service, infrastructure-as-a-service, platform-as-a-service and other cloud strategies vs. maintaining servers, switches and storage under the organization’s roof….Manage too much in-house and you’ll strain your staff, infrastructure and budget.

As a managed service provider, or business owner, ask yourself about the benefits you can experience from cloud storage. Consider that it’s pretty handy to have your data center backed up as well.

View the entire ITworld.com article here.


MSPs : Are you Keeping Up With IT Departments? : Best Opportunity for MSP to earn high revenue in 2012

December 28, 2011

IT departments are preparing to make massive investments in backup and recovery solutions in the next two years. According to a recent IDC survey, backup will jump from being a 1.6% chunk of IT budgets, to a whopping 3% piece of the pie. Though those sound like small numbers, they are numbers that are doubling between 2011 and 2014.

As an MSP, are you ready to take advantage of this?

Firms that are early adopters often have internal IT departments. If your role as a managed service provider is to work with these types of clients (or you want to obtain these kinds of clients) you may find yourself constantly trying to catch up with rapidly changing trends in backup technology.

If you aren’t already doing so, part of your offering as a managed service provider should be cloud backup for servers. Businesses, large and small, ought to have a backup and recovery plan for constantly changing Exchange servers,SQL servers, Windows servers, and SharePoint servers. As an MSP, you have a unique opportunity to provide this plan, and consistently increase its value by updating it.

If you want to learn more about providing value to your clients, and increasing your recurring revenue as a managed service provider, drop us a line. SOS Partner Specialists are always happy to help you get started.


Testing the Waters as a Managed Service Provider : Backup Reseller Program Review

December 16, 2011

The year is just about to wrap up.  Is your reseller business where you want it to be?

If you didn’t make the leap this year to providing managed services for your customers, let’s start laying the groundwork to get you there in 2012.  First off, a quick list of benefits to convince you.

  • Recurring revenue stream from services you may be outsourcing to vendors
  • Increased interaction with clients
  • Improved customer satisfaction

Aren’t those enough?  These are the top three benefits I’ve seen since starting to provide managed services to my clients.  I’ll address each one talking about the first managed service I provided to my customers; online backup service.

Recurring Revenue Stream

In the past I recommended and implemented tape backup strategies, then removable hard drive strategies like the Dell RD1000 drives to my customers.  I made very little margin on the sales of the media and the upkeep of software such as Symantec’s flagship Backup Exec.

As an online backup reseller, I am now seeing consistent monthly recurring revenue from these customers.  Instead of the small margins on the sale of hardware and software maintenance contracts, I’m generating revenue from providing the actual service.  While the cost to my customers is lower, my margins have increased dramatically.

Increased Interaction with Clients

I can’t emphasize this one enough.  As I regularly communicate the status of my clients’ backups, I’m keeping in touch with the client on a much more regular basis than in the past.  Some of these conversations go off on a tangent and generate either a service call for an unrelated issue or a sale of a new piece of equipment.

Improved Customer Satisfaction

Since implementing online backup services with customers, their satisfaction has increased for at least two reasons they have communicated.  First, they are happy that the offsite-rotation of their backups has been taken out of their hands, lowering their administrative overhead.  Second, they are pleased with the added benefits of using an online backup service, namely their ability to easily restore files from anywhere in the world using the web interface.  Several clients have called me from the road asking me how to restore their presentation, since they either forgot to bring it on their trip or they want to present an earlier version of the file.

If you’ve been thinking about adding MSP services to your arsenal as a consultant, there is no easier way to get your feet wet then to add online backup services.  Take the time to get your client software fully branded, so your customers are also comforted by your trusted name on the product.  You can’t underestimate the value of that.

— The Backup Master


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