The Three Schools of Thought on Online Backup

October 27, 2011

In the spirit of giving our users the best possible information on online backup, this is the first of many blog posts from me, the Backup Master. As a hardware and software technology expert, it’s my job to help my clients with many tasks – including online backup. Below is my first entry, covering three standard schools of thought on online backup.


Online Backup – The New School

There are usually three schools of thought regarding the concept of data backup when I poll my home or home-business clients.

  1. Should I be backing up?
  2. I know I should be backing up, but I’m really bad about it.
  3. I backup regularly.

More often than not, they fit into one of the first two schools.  Unfortunately, backup isn’t at the top of most home users’ minds and never has been.  The primary reason for this is that in the past, backup has been a complicated burden requiring additional hardware and the ability to stick to a schedule.  Times have changed.

Should I Be Backing Up?

The answer is easy: yes! I often ask my customers to start imagining pictures of children, tax documents and emailed account statements to illustrate just how important backing up your home computer’s data can be. Who wants to lose this stuff? It’s irreplaceable. .

I Know I Should Be Backing Up, But I’m Really Bad About It

I feel your pain.  The primary reason is that the whole process is cumbersome.  Backing up to floppies, CDs, DVDs or external hard drives requires a degree of manual intervention.

I Backup Regularly

Those who belong to this school of thought are those that I usually have to ask the two most important questions.  I’ll list them below with the most common answers I receive.

Q: How often do you backup?
A: I don’t know. Windows does it automatically.

Q: Where is the backup going?
A: To an external hard drive.

Windows offers a minimal backup solution that can regularly backup critical data to a removable hard drive.  In most cases, when the drive fills up, the oldest backups are deleted to make room for more recent files. What about those pictures of little Suzy’s first Halloween? They might get trumped by a bank statement.

Why Change Now?

My customers in the first two schools have the easiest transition to an online backup solution.    Online backup will eliminate the worry and the hassle and get them on a regular schedule of protecting their data.

The third school usually takes a little more convincing.  They have a system that works well.  Windows or third-party backup software keeps a regular schedule protecting the data.  Some users even go to the trouble of switching to a new drive every few days and taking the other drive to work or another safe place.  After a little prodding, I usually find that they are closer to the second school of thought.  They may be more regular, but not perfect.  Let’s face it; keeping up with it is not an easy task.

Though their system is safer than the majority of users, it still has its flaws.  If they don’t take a copy of their data to another location (the cloud, for instance), they are only protecting themselves from hard drive failure.  A power surge, theft or fire will usually leave the external hard drive in the same situation as the computer it is backing up.  Even the offsite backups are sometimes at risk.  Natural disasters such as earthquakes or flooding can cover a wide geographic area.  Is the offsite storage location outside of that range? Reputable online backup companies have several offsite data centers, to ensure that the data is safely out of a range of natural disasters. SOS has 11 data centers around the world.

The New School

A good online backup solution eliminates the hassle of traditional backups.  Data is transferred securely and regularly (even continuously as changes are made) to an offsite location.  From there, it is usually replicated again to another location in another geographic location.  Total cost is low, and the time spent backing up is minimal as the system only backs up changes to files.

After a client graduates to the new school they soon realize the peace of mind a good backup brings, finally free of the hassle of actually implementing it.

–The Backup Master New App Offers Complete Facebook Profile Backup

October 19, 2011 asks a very important question:

What if you suddenly lost access to all of the photos, videos, status updates, wall posts, friends’ information, and other data on your Facebook account?

At SOS, we thought this was a pretty important question, so we came up with a solution to address it. 8 million Facebook users have in the past been locked out of their accounts or their accounts had been hacked, and the data compromised. Our newest edition of SOS Online Backup backs up your entire digital life, protecting all of your data on Facebook and consequently protecting your friends.

The things that you can do in SOS Social Backup include:

  • Speedy, simple setup (we signed up in seconds and received an email about our first successful backup in minutes);
  • Customize settings and choose which elements of Facebook profiles to back up, and when;
  • You can view your backup history and restore profiles to any of the saved dates or times;
  • Go back and look at what your Facebook profile looked like at any backup point (Shaw called it “a time machine for Facebook”);
  • Generate a backup.html file, which is a fully contained package of the full versions of all files from users’ Facebook profiles;
  • Convert friends’ information into .vcf Outlook contact files; and
  • Recover all files into a second Facebook account.

You can backup your Facebook by visiting

Take a gander at the article and learn more about SOS and Facebook!

ZDnet: Backup your Facebook Account with this new SOS app

October 14, 2011

ZDnet just let loose it’s article about SOS Online Backup! ZDnet, your trusted technology source, covers SOS’s new Social Backup component. You are storing information about your friends, prized memories and photos, and contact information on your Facebook profile, aren’t you? We here at SOS sure are, and we wanted to create a product that protects that information.

Emil Protalinski at ZDNet writes:

SOS Online Backup, a company that provides cloud backup and data protection, has released a new version of its offering that protects your entire digital life: iOS and Android mobile devices, an exclusive Facebook backup app, and the latest PC and Mac platforms. Obviously the middle one is what I’m most interested in.

SOS Social Backup, the new Facebook backup app, lets you backup and protect your profile data, including all of your friends, contact info, pictures, wall posts, and other account information. Once you’ve set it up, you can browse or restore any of the saved information.

Considering how much personal data people are uploading to Facebook these days, it makes sense to have a backup solution. What if Facebook loses all of your data somehow? What if a malicious hacker (or “friend”) decides to delete a bunch of your content? What if you want to save your data in order to switch to another social network? SOS Social Backup is supposed to be your answer to all these questions.

SOS recognizes that people spread their data over multiple devices. It’s our job to help you protect your data, no matter where it is.

“Consumers today have their data spread out over multiple devices and scattered around the web on social networks,” SOS Online Backup CEO Ken Shaw said in a statement. “SOS backs up your entire digital life, providing the first truly all-in-one solution for the everyday protection of your important information, photos, videos, documents and any other digital content. Offering free options for simple backup and Facebook, as well as customizable solutions for any individual or business, SOS can work for anyone.”

View the full ZDnet article on SOS Online Backup here.

Computerworld: SOS Online Backup launches cloud backup for Facebook, devices

October 14, 2011

Computerworld shared our newest announcement with the world yesterday: the introduction of backup for your entire digital life, including Facebook. In addition to Facebook backup, one of SOS’s best features is free unlimited archiving. In case you hadn’t thought about why it’s so important to back up multiple versions of your data, and not be charged for it every time, Computerworld and SOS CEO Ken Shaw offered some clarity:

Perhaps the biggest differentiator that the company pitches is that is offers “file versioning” in the cloud, or the ability to get multiple versions of a file based on when changes were made to it. Users are able to roll back in time to as many versions as they want, similar to what users can do locally on Apple’s Time Machine backup utility.

“For businesses this is extremely powerful,” Shaw said. “Regulations like [the Sarbanes-Oxley Act] require companies in some industries to keep archives for up to seven years. Those features are free with us.”

SOS Online Backup launches cloud backup for Facebook, devices

Protect your friends and protect your digital life (and your business) with SOS Online Backup:

Lifehacker: SOS Online Backup Saves Your Data from Windows, Mac, iPhone, and, Yes, Even Facebook

October 13, 2011

SOS Online Backup’s newest iteration of it’s home product was featured on today. is all about technology and quick tips that make life easier and more time and (financially) efficient. We think SOS Online Backup certainly falls into that category – we’re glad that Lifehacker agrees!

SOS Online Backup says their app will ultimately work for Timeline as well and be the only backup app to completely archive your friends’ photos and other profile data. (At first this might seem bizarre/borderline creepy, but you likely have a lot of family and friend shared photos and videos you’d want to preserve. It’s surprising how much stuff you may want to save from Facebook, even if you’re not a big Facebook user.)

Take a look at the Lifehacker article here: SOS Online Backup Saves Data from Windows, Mac, iPhone and, Yes, Even Facebook

Protect your Facebook and protect your friends. Don’t forget, you can protect your entire digital life with SOS Online Backup.

PC Mag: SOS Online Backup Adds Facebook Backup

October 13, 2011 covered our announcement of our newest SOS Online Backup version. They (like us and a lot of you) are quite excited about our Facebook app!

Check out their article here: SOS Online Backup Adds Facebook Backup

What’s the motivation for these new offerings? “We’re seeing more and more of our users’ data sitting in different spots,” said Shaw. “A lot of data is starting to accumulate in mobile devices and in various cloud accounts, with Google Apps and Facebook being in the lead. With version 5, we’ve got solutions for all of that data.”

With so many people storing so much personal data on Facebook these days, it makes sense to have some insurance against losing all of it in the case of hacking. Or you may just move to a new social network platform some day and want to take the Facebook content with you. SOS Social Backup is tailor made for these cases. It backs up your Friends, photos, wall posts, messages, and video. After you’ve set it up, you can browse or restore any of the saved information.


Of course, you can always download a free trial for home users at our website

SOS Online Backup Backs Up Your Digital Life

October 13, 2011
SOS Online Backup

SOS Online Backup Backs Up Your Digital Life

We at SOS Online Backup are thrilled to announce our newest version of our online backup service.

SOS Online Backup now backs up your entire digital life.

We do it all: iPhone, iPad, Facebook, Mac, PC, and and Android.

Visit to give our free trial a test run!In addition to our backup features, we offer unlimited archiving, continuous data backup, worldwide access, super fast backup speed, enhanced security (three-tiered), multiple PCs, and unlimited versioning!We look forward to helping you manage, secure, and back up your entire digital life.

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